Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: airbnb
  • Partner HDL: hoist-group
  • Partner HDL: estonian-hotel-and-restaurant-association

Hotel online distribution: What really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share best practices and help you decipher what trends are really impacting our industry and what can really work for your hotel.



Welcome Coffee


New challenges in hospitality in Baltic region

Hospitality industry faces numerous challenges and it is not only the work force or sharing economy with the rise of online platforms. Now the understanding of future traveler, may it be millennials or active seniors matters more than ever, as many business models and existing concepts will be challenged by the new behaviors. Starting with importance of the brands or impact on environment and social awareness.

Hospitality industry is on the verge of reinventing itself being for too long too traditional and conservative.


Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


Data and PMS present and future of every hotel.

Data, data and one more data is crucial part of every business. Data in daily hotel’s life is as crucial as air for human. Speed of modern business brings new challenges for hoteliers. PMS is the major platform for every hotel by handling, saving and improving the Data. Through his presentation, Vassily will help you answer to the following qeustions: How to be more efficient and clever by handling data? How to use PMS in modern way? What is important and what is not in modern PMS?


Airbnb Boutique Hotels: How to reinvent hospitality?

During this presentation Carola will reveal the best practices used by the most succesful hotels on AirBnB. She will also detail the profile and main characteristics of AirBnB guests to enable you to adapt your offer to this audience.




Centennial Hotel Tallinn

Endla 15, 10122 Tallinn, Estonia

Tel: +372 647 4700 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

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