Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: guestjoy
  • Partner HDL: taktikon
  • Partner HDL: the-hotels-network

Hotel online distribution: what really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share best practices and help you decipher what trends are really impacting our industry and what can really work for your hotel.



Welcome Coffee



Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


Predictive Personalization: How machine learning & predictive analytics are revolutionizing direct bookings

All hoteliers should be excited about Predictive Personalization because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.


Re-inventing guest journey

A lot of things have changed in the past 10 years in hospitality, including the way guests want to communicate with hotels. Annika will guide you through on how to create the best digital guest experience, make personalized offers and get more positive feedback.


Finding the way to improve your distribution strategy

The distribution platform is ever changing with new players showing up and existing players changing their rules. How can hotels find the right strategy and remain In Control of their distribution?




Klaus K Hotel

Bulevardi 2-4, 00120 Helsinki, Finland

Tel: +358 20 770 4700 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

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