Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: hotelchamp
  • Partner HDL: mews

Hotel online distribution: What really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share best practices and help you decipher what trends are really impacting our industry and what can really work for your hotel.



Welcome Coffee


Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


Personalisation & Relevance: Fix your online presence using techniques mastered by OTAs

How do customers experience hotel websites and why do many leave without making a booking? Learn to fix your online presence using techniques mastered by OTAs, to keep people on site and complete a booking.


What's really selling today? Individual guest experiences!

When customers are satisfied, the Internet knows. Even if a guest is unhappy, the hotels bear the brunt of this dissatisfaction in their online evaluations. Fortunately, there are ways to improve the guest experience without renovating, sacrificing profits or hiring additional staff. A Customer Journey Map can help to tell a guest's experience with your brand from the initial commitment to a hopefully long-term relationship - and set new standards for a better guest experience.


Dynamic pricing, Book on Google, Voice: how it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.


Hotel St. Gotthard

Bahnhofstrasse 87, 8001 Zurich, Switzerland

Tel: +41 44 227 77 00 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

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