Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: climber
  • Partner HDL: google
  • Partner HDL: the-hotels-network

Hotel online distribution: What really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share their tips and help you decipher what trends are really impacting our industry and what can really work for your hotel.

Agenda

16:30

Welcome drinks

17.00

Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

17.25

How Revenue Management System is helping hoteliers

17.45

Personalisation & Conversion: Innovative techniques to drive more direct bookings

An effective way to significantly grow your direct booking channel is by personalizing the user experience for visitors to your hotel brand’s website. During this interactive session, we will be exploring the latest personalisation techniques, including predictive analytics using machine learning. Taking inspiration from successful campaigns by innovative hotel brands, we’ll provide you with creative ideas to leverage today’s technology to increase direct conversions.

18.05

Travelling with Google

Leonor will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

18.30

Networking

Venue

Real Marina Hotel & Spa

Av. 5 de Outubro, 8700-307 Olhão, Portugal

Tel: +351 289 091 300 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80

Carla Costa

Iberia Director
D-EDGE

ccosta@d-edge.com
+351 91 988 1339

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