In collaboration with
Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share their tips and help you decipher what trends are really impacting our industry and what can really work for your hotel.
Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel
Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.
How Revenue Management System is helping hoteliers
Personalisation & Conversion: Innovative techniques to drive more direct bookings
An effective way to significantly grow your direct booking channel is by personalizing the user experience for visitors to your hotel brand’s website. During this interactive session, we will be exploring the latest personalisation techniques, including predictive analytics using machine learning. Taking inspiration from successful campaigns by innovative hotel brands, we’ll provide you with creative ideas to leverage today’s technology to increase direct conversions.
Travelling with Google
Leonor will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.