Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: serenissima-espana
  • Partner HDL: protel
  • Partner HDL: paypal

Hotel online distribution: What really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share best practices and help you decipher what trends are really impacting our industry and what can really work for your hotel.



Welcome Coffee


Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


The new challenges in the hotel technology industry

The improvement in the integration processes between PMS and the various technology providers means moving from the current "point-to-point" connectivity model to the "point-to-multipoint" model, which will allow hotels to offer real and tangible ROI and increase the level of customer satisfaction.


Improving sales conversion through Payment options

Payments options around the world and how providing the right payment options can boost up sales conversion.


Dynamic pricing, Book on Google, Voice: how does it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.


Ayre Gran Hotel Colón

Calle del Pez Volador, 1, 28007 Madrid, Spain

Tel: +34 914 00 99 00 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

Carla Costa

Iberia Director
+35 1212 461358

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