Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: adroll
  • Partner HDL: google
  • Partner HDL: the-hotels-network

Hotel online distribution: What really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share best practices and help you decipher what trends are really impacting our industry and what can really work for your hotel.

Agenda

9.00

Welcome coffee

9.30

Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 5 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. Which channels are the most performant, on which channel do we observe the lowest cancellation rate, the highest revenue per room ? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

9.55

Personalisation & Conversion: Innovative techniques to drive more direct bookings

An effective way to significantly grow your direct booking channel is by personalising the user experience for visitors to your hotel brand’s website. During this interactive session, we will be exploring a wide range of personalization techniques, from highly targeted exit intent banners to price matching OTA rates automatically. Taking inspiration from successful campaigns by innovative hotel brands, we’ll provide you with creative ideas to leverage today’s technology, including predictive personalisation through machine learning.

10.15

Travel with Google

Clément will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

10.35

Break through the clutter to tell your brand story

In a recent survey, 59% of consumers said they prefer to buy new products or services from brands they are already familiar with. This means that investing in a long-term brand awareness strategy sets you up for an increased lifetime value and lower overall customer acquisition costs. However in this world of saturated markets, how do you stand out in a cost efficient way? In this 20 minute presentation, Pauline Mura will walk you through the importance of telling a good story and how to break through the noise and measure your campaigns success.

10.55

Dynamic pricing, Book on Google, Voice: how it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.

11.05

Networking

Venue

Ecole Hôtelière de Genève

Avenue de la Paix 12, 1202 Genève, Switzerland

Tel: +41 22 919 24 24 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80

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