Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: myforecast
  • Partner HDL: serenissima-protel
  • Partner HDL: the-hotels-network
  • Partner HDL: gianmarcogrimaldi

How to increase Profit in a Digital and Data driven World

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme: “ Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher what trends are really impacting our industry and what can really work for your hotel.



Welcome drink


Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


The value of the price: the precision of the technologies and the indispensable value of a correct and effective data analysis

Analyze, manage, modify. Faster, more precisely, more effectively and, above all, more economically. Hotel Revenue Management and Dedicated Software.


Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.


Your data between the Reception and the Cloud. From PMS to Marketing Automation to increase direct revenues

The increase in booking channels and touch points with the hotel, together with the limited integration among different software, produce data silos potentially rich in information, such as inaccessible diamond mines. Discover the data warehousing and business intelligence methods and tools that allow you to exploit data silos, increase data quality, turn data into information, get to know better all your customers, build loyalty, acquire new ones and develop more direct revenues.




Royal Hotel Carlton

Via Montebello, 8, 40121 Bologna BO, Italy

Tel: +39 051 249361 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

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