In collaboration with
Discuss. Share. Learn. The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme: “ Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher what trends are really impacting our industry and what can really work for your hotel.
Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel
Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.
Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings
All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.
The Value of Cross-Channel Communication
How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI
Fintech a tool to drive revenue, reduce risk and personalise the customer experience
Global Marketing & Communication Director
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