Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: elavon
  • Partner HDL: the-hotels-network
  • Partner HDL: trustyou

How to increase Profit in a Digital and Data driven World

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast or an afterwork around the theme: “ Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher what trends are really impacting our industry and what can really work for your hotel.

Agenda

9.00

Welcome Coffee

9.30

Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

9.55

Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.

10.15

The Value of Cross-Channel Communication

How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI

10:35

Fintech a tool to drive revenue, reduce risk and personalise the customer experience

10.55

Networking

Venue

The Place Hotel

34-38 York Place, Edinburgh EH1 3HU, United Kingdom

Tel: +44 131 556 7575 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80

Contact a speaker