Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: asiapay
  • Partner HDL: google
  • Partner HDL: hotelbeds
  • Partner HDL: ideas
  • Partner HDL: the-hotels-network

Hotel Digital Lab

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.

Register

Limited seats

Agenda

1.30pm

Welcome Coffee & Registration

2.00pm

2.15pm

Using Google to dissect the customer journey

Do you truly understand your target market and actively design your online experience for them? Google Hotel Ads can help you analyse and learn

2.30pm

Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?

In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.

2.45pm

We’re Smarter Together

Driving revenue and profitability through the sales marketing and revenue matrix

3.00pm

Is your website really UX and conversion oriented?

Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.

3.15pm

Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can effectively leverage machine learning techniques to improve the website user experience and increase hotel revenue simultaneously.

3.30pm

Wholesalers: who are they, how do they work and how can you make the most of them as hoteliers?

The importance of the wholesalers in the market; where B2B agents offer high-value customers; a wider range of international travellers who spend more in destination, cancel less and book in advance. In a very dynamic and changeable environment; wholesalers continue to play a key role in the tourism industry; improving hotels’ performance and providing a base for their business; giving a balanced mixture of markets and focusing on long terms partnerships.

3.45pm

How to optimise a payment gateway for your E-commerce business, save money and time

Fast, secure and ease of payment processes enable a smooth online customer experience – one that is likely to drive retention and customer growth. Payments are essentially the lifeblood of an E-commerce business and the choice of the right payment gateway is critical to the success of your online booking platform.

4.00pm

4.15pm

Cocktail & Networking Session

6.00pm Event Ends

Hotel Digital Lab Singapore
Register

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

Are you a hotelier? Yes No

I would like to be accompanied by:

 

Due to security protocol, no walk-ins are allowed

Information collected about you is intended for D-EDGE and its IT service providers, in order to process your registration request. If you ticked the above box, you agree that Hotel Digital Lab Partners are provided with your contact details so they can contact you and/or send you email newsletter. In accordance with the Data Protection Act, you have the right to access, correct and delete data about you, as well as the right to object to its processing. For any request, simply write to: communication@d-edge.com.

Limited seats

Venue

Google Asia Pacific

Everest Room, Level 3
Mapletree Business City II, Block 70
Singapore 117371

Tel: +65 6521 8000 How to get to the Mapletree car park and Google office How to get to the Mapletree car park and Google office  |  How to Get There?

Contact

Kim Ong

VP Strategic Sales & Account Management
D-EDGE Hospitality Solutions

kong@d-edge.com
+65 9850 9890

Wong Yin Yin

Marketing & Communications Director, Asia
D-EDGE Hospitality Solutions

yywong@d-edge.com
+65 97904185