In collaboration with
Get inspired. Get Expertise. In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.
Welcome Coffee & Registration
D-EDGE Team Welcomes You
Using Google to dissect the customer journey
Do you truly understand your target market and actively design your online experience for them? Google Hotel Ads can help you analyse and learn
Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?
In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.
We’re Smarter Together
Driving revenue and profitability through the sales marketing and revenue matrix
Is your website really UX and conversion oriented?
Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.
Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings
All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can effectively leverage machine learning techniques to improve the website user experience and increase hotel revenue simultaneously.
How to optimise a payment gateway for your E-commerce business, save money and time
Fast, secure and ease of payment processes enable a smooth online customer experience – one that is likely to drive retention and customer growth. Payments are essentially the lifeblood of an eCommerce business and the choice of the right payment gateway is critical to the success of your online booking platform.
Cocktail & Networking Session
6.00pm Event Ends