Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: google
  • Partner HDL: hotelchamp
  • Partner HDL: ideas
  • Partner HDL: serenissima-espana
  • Partner HDL: protel

Hotel online distribution: What really sells rooms today?

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.



Welcome Coffee



Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 6 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


Between Reception and the Cloud: from PMS to Marketing Automation and the increase in direct sales

The increase of the reservation channels available to the client, the points of contact with the hotel, together with the profusion of generally non-integrated software, determine the co-existence of databases potentially rich in information, such as inaccessible and difficult to exploit diamond mines. However, with methodology, appropriate tools and business intelligence, you will be able to analyze these data and transform them into information, get to know the customer, build customer loyalty, acquire new ones and increase direct sales.


The Quest For More Direct Bookings – Why Are Your Guests Lost In The Customer Journey?

How do customers experience hotel websites and why do many leave without making a booking? Learn to fix your online presence using techniques mastered by OTAs, to keep people on site and complete a booking.


Coffee break


Is your website really UX-and conversion-oriented?

Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to identify quickly what could and should be improved on your own website to drive more direct bookings.


Smart data - smart decisions.

IDeaS will be talking about different types of data available for a hotel and what are the steps they need to follow to move from reactive to proactive decisions


Hospitality at the age of assistant

Ane will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.


Cocktail lunch


H10 Marina Barcelona

Avinguda del Bogatell, 64-68 Olympic Village, 08005 Barcelona, Spain

Tel: +34 900 444 466 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

Carla Costa

Iberia Director
+351 91 988 1339

Contact a speaker