Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: adroll
  • Partner HDL: facebook
  • Partner HDL: google
  • Partner HDL: ideas
  • Partner HDL: the-hotels-network

How to increase Profit in a Digital and Data driven World

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.



Welcome Coffee


Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 5 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. Which channels are the most performant, on which channel do we observe the lowest cancellation rate, the highest revenue per room ? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.


Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.


Break through the clutter to tell your brand story

In a recent survey, 59% of consumers said they prefer to buy new products or services from brands they are already familiar with. This means that investing in a long-term brand awareness strategy sets you up for an increased lifetime value and lower overall customer acquisition costs. However in this world of saturated markets, how do you stand out in a cost efficient way? In this 20 minute presentation, Eoin Hallahan will walk you through the importance of telling a good story and how to break through the noise and measure your campaigns success.


How to leverage Facebook platforms to sell more and better your hotel?


Coffee Break


Dynamic pricing, Book on Google, Voice: how it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.


Smart data - smart decisions

IDeaS will be talking about different types of data available for a hotel and what are the steps they need to follow to move from reactive to proactive decisions


Travel With Google

Clément will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.


cocktail lunch


The Fitzwilliam Hotel Dublin

127/128 St Stephen's Green, Dublin, D02 HE18, Ireland

Tel: +353 1 478 7000 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 6 78 68 09 80

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