Hotel Digital Workshop

Organised by

In collaboration with

  • Partner HDL: google
  • Partner HDL: hotel-direct-booster
  • Partner HDL: infor
  • Partner HDL: the-hotels-network

Hotel online distribution: What really sells rooms today?

Discuss. Share. Learn.
The Hotel Digital Workshop is a very convenient way for busy hoteliers to gather information and tips from key industry players during a breakfast around the theme “Hotel online distribution: what really sells rooms today?”
Along with D-EDGE, expert partners will share best practices and help you decipher what trends are really impacting our industry and what can really work for your hotel.

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9.00

Welcome coffee

9.30

Dynamic pricing, Book on Google, Voice: how does it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.

9.55

Personalization & Conversion: Innovative techniques to drive more direct bookings

An effective way to significantly grow your direct booking channel is by personalizing the user experience for visitors to your hotel brand’s website. During this interactive session, we will be exploring a wide range of personalization techniques, from highly targeted exit intent banners to price matching OTA rates automatically. Taking inspiration from successful campaigns by innovative hotel brands, we’ll provide you with creative ideas to leverage today’s technology, including predictive personalization through machine learning.

10.15

Maximize direct distribution with instant messaging

Why do 98% of visitors to your site leave without having booked? Through case studies discover how to transform a price parity problem into a direct booking opportunity and how to use customer reviews as a conversion lever with Livechat.

10.35

How to optimize your pricing?

In an industry where Revenue Management is becoming more Profit Management, what are the foundations of good pricing for better distribution...

10.55

Hospitality at the age of assistant

Jenny will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

Venue

Aston La Scala Hotel

12, avenue Felix Faure - 06000 Nice

Tel: +33 4 97 20 25 24 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80

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