Hotel Digital Lab

Speakers

Anna Israelsson

Availpro

Agenda 9.00

Anna Israelsson

Anna is responsible for growing Availpro’s business in Sweden, Norway, Finland, Denmark and Iceland. Her mission is to help hotels in the Nordics manage their online distribution. Anna Israelsson describes herself as hotelier with a true passion for technology. After kicking off her career at Availpro as an Account Manager, Anna then evolved within the hospitality industry as a Hotel Manager in a brand new property in Paris, where she realized the impact of technology on hotel performance and success.

Annemarie Gubanski

Taktikon

Agenda 9.00

Annemarie Gubanski

Annemarie Gubanski has a long experience in Revenue Management and Distribution. She ownes the Sweden based Taktikon, a Revenue Management and Distribution Consultancy for the hospitality industry. She organizes the very popular Revenue Forum in Sweden and the Netherlands, and lectures on several of the Hotel School The Hague’s educations. Taktikon is one of the leading Training and Consultancies within Revenue Management and Distribution, based in Stockholm and Amsterdam. Taktikon was founded in 2010 by Revenue Management expert Annemarie Gubanski and helps companies to increase result with the use of Revenue Management and forming a successful distribution strategy. Taktikon offers a complete range of products that help companies to form Revenue-, Distribution- and Online Marketing Management strategies and increase results.

Hadrien Lanne

FASTBOOKING

Agenda 9.10

Hadrien Lanne

Hadrien Lanne is Head of Traffic Acquisition at FASTBOOKING.  A seasoned digital marketer, Hadrien  and his team, based in Paris and Singapore, support more than 2,000 hotels in their digital marketing strategy by managing online campaigns that drive more direct traffic and sales conversions and demonstrate positive ROI. Hadrien has been instrumental in the development of a wide range of state-of- the-art Digital Marketing solutions for Hotels at FASTBOOKING and, thanks to his daily contacts with the leading digital players such as Google, Tripadvisor or Trivago, Hadrien has developed a unique expertise in online advertising for independent hotels.

Sonia Merena

The Hotels Network

Agenda 9.40

Sonia Merena

Sonia's knowledge is deeply rooted in the understanding of travelers booking needs habits. Having spent 3 years with luxury travel concierge company, Quintessentially in Hong Kong, Sonia has joined The Hotels Network to assist hotels in increasing the potential of their direct conversion journey through personalization data-driven results. An honors graduate of Ryerson University in Toronto, specializing in Marketing, Sonia has lived in 3 different continents in the past 5 years and when traveling only books direct.

Tamer Baker

Trustyou

Agenda 10.00

Tamer Baker

Tamer Baker recently joined TrustYou last year, the world’s largest guest feedback platform, as Director of Enterprise Sales UK, Ireland, and Nordics. Tamer is responsible for all hotel chains in enterprise level in these regions. His goal is to introduce and educate hoteliers about the TrustYou platform with the idea of helping them save time, operate smoother with a dynamic progress and gain more revenue! Prior he worked for Tripadvisor as Business Development Lead. He oversaw the EMEA regions to create new business for leading software solutions such as Solarwinds, Redhat, Acronis, Novell for CMS Distribution. He has led his UK team for the hotel investigation project globally by TripAdvisor, where investigators visited the hotels agreed or undercover to shoot photos of the hotels in detail and interviewed the GMs. Tamer has an extensive experience in hospitality and knows the different requirements and needs of hotel chains in great detail, as he held different management positions in various hotels.

Eddy Mimoun

Hotel Direct Booster

Agenda 11.00

Eddy Mimoun

Eddy Mimoun started his career in hospitality as an independent hotelier specialized in revenue management for luxury hotels. In parallel, he founded of the Luxury Revenue Management Club. When in charge of digital distribution, he realized that, on own hotel websites, only 2% of the visitors actually make a booking. This is what drove him to create Hotel Direct Booster, a conversational platform to convert visitors into buyers, based on the DNA of hotels such as the service and humans. With real reservation agents available 24/7 in 6 languages, it pushes those 98% hesitating visitors to book direct through chat messaging. HDB charges only if the hotel gets direct bookings.

Satyan Joshi

Google

Agenda 11.20

Satyan Joshi

Satyan Joshi is the Hotel Ads Business Leader in Google's UK Team based in London. He is responsible for building and maintaining key partner relationships within the accommodation sector and advises on best practices with Google Hotel Ads.

Venue

Grand Hôtel

Södra Blasieholmshamnen 8, 103 27 Stockholm, Sweden

Tel: 46 8 679 35 00 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
FASTBOOKING

ifalque@fastbooking.net
+33 1 73 73 01 12