In collaboration with
Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs cover Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotels distribution: Are Metasearch really shifting the balance of power? How can Hoteliers leverage on Google’s innovations to drive more direct traffic?... During this conference our expert speakers will provide insights and tips to seize new opportunities and increase your profits in a digital and data-driven world.
The challenge of conversion: what can you do to improve your website performance?
The conversion rate of a hotel's website is determined by several factors that it are important to understand in order to be able to optimize it. The stakes are high: 1 additional point of Conversion represents several points of additional margin. This presentation will help you to Identify the traffic sources that convert best (and those that you can forget). You will also find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.
Conversion through context and personalisation
Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.
Optimize your opinion marketing and achieve operational excellence
From the initial booking until the guest checks out, customer feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.
Turning payment problems into opportunities
As a hotel owner, you're often wonder how to focus more on customers and less on paperwork? Discover the latest technology trends and solutions that can help you eliminate all the manual tasks related to payment issues. Go back to the very heart of your business: customer service!
How to convert hesitant visitors into live buyers with Livechat?
98% of visitors who visit your website leave without booking. Discover how to generate 20% more direct bookings by accompanying your hesitant visitors to finalize their booking using instant messaging.
How to respond to the hyper connected travelers’ new booking path and new digital uses?
Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as well aas in search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings
Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.
Global Marketing & Communication Director
+33 1 73 73 01 12