Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: hotel-direct-booster
  • Partner FDL: the-hotels-network
  • Partner FDL: trustyou

Hotel Digital Lab

Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs cover Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotels distribution: Are Metasearch really shifting the balance of power? How can Hoteliers leverage on Google’s innovations to drive more direct traffic?... During this conference our expert speakers will provide insights and tips to seize new opportunities and increase your profits in a digital and data-driven world.


Limited seats



Welcome Coffee



The challenge of conversion: how to improve your Web Direct performance?

The conversion rate of a hotel's website is determined by several factors that are important to understand in order to be able to optimize them. The stakes are high: 1 additional point of Conversion represents several points of additional margin. This presentation will help you to identify traffic sources that convert best (and those that you can forget about). You will also find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.


Conversion through context and personalisation

Improve your hotels website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.


Optimize your marketing idea and execute operational excellence

From the initial booking until guest checks out, customer feedback impacts guests decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover which hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.




Turning payment problems into opportunities

As a hotel owner, do you often wonder how to focus more on customers and less on paperwork? Discover the latest technology trends and solutions that can help you eliminate all manual tasks related to payment issues. Go back to the very heart of your business: Customer Service!


How to convert hesitant visitors into live buyers with Livechat?

98% of visitors who visit your website leave without booking. Discover how to generate 20% more direct bookings by accompanying your hesitant visitors to finalize their booking using instant messaging.


How to respond to the hyper connected travelers' new booking path and digital usage?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as well as in search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings.





Hotel Digital Lab Stockholm

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

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Limited seats


Grand Hôtel

Södra Blasieholmshamnen 8, 103 27 Stockholm, Sweden

Tel: 46 8 679 35 00 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 1 73 73 01 12