Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: cendyn
  • Partner FDL: google
  • Partner FDL: ideas
  • Partner FDL: triptease
  • Partner FDL: tripadvisor
  • Partner FDL: trustyou

Increase Profit in a Digital and Data-Driven World

Dedicated to hoteliers and spearheaded by industry leaders, the conference covered the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention.
Re-think and build the capacity to change with turnkey solutions that would shape the fundamentals of distributions and conversion.
Download the event report with key points from the presentations.



Welcome Coffee & Registration



Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI

Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.  
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency. 


Innovation in Travel, Direct Bookings with High Conversion Rates via Google Hotel Ads

Find out how you can convert lookers into bookers


Influence the Travellers’ Path to Purchase

When thinking about marketing plans, it is essential to consider the balance of marketing reach and booking intent across all phases of the travellers' path to purchase. Join us to learn how you can influence these book-ready travellers.
• Get exclusive, data-driven insight into traveller behaviour and purchase patterns
• Discover how you can leverage this knowledge to influence booking decisions
• Access valuable tips and best practices used by hoteliers and innkeepers worldwide


How to Increase Revenue and Bookings through Review Marketing

From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.


Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.


The Magic Formula for Conversion

The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.



Tailored messaging greatly improves conversion rates. 
Learn how to give campaigns a further boost by co-ordinating messaging between your CRM and website. 


Using AI to expand your Revenue Potential with CRM throughout the Guest Journey

Gain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this seminar, you’ll learn how to consolidate and leverage your hotel’s valuable data to create meaningful, personalised experiences that drive engagement, direct bookings, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach, be quicker to market and track real-time success for their properties.



Cocktail & Networking Session

06:00pm Event Ends


Google Asia Pacific

Everest Room, Level 3
Mapletree Business City II, Block 70
Singapore 117371

Tel: +65 6521 8000 How to get to the Mapletree car park and Google office How to get to the Mapletree car park and Google office  |  How to Get There?


Wong Yin Yin

Marketing & Communication Director, Asia
+65 6223 2730

Low Eng Leong

Regional Director of Sales
+65 9795 3436