Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: google
  • Partner HDL: the-hotels-network
  • Partner HDL: trustyou
  • Partner HDL: worldline

Hotel Digital Lab

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.

Register

Limited seats

Agenda

9.30

Welcome

10.00

Analysing the evolution of the different distribution channels' performance to define the best mix for your hotel

Based on millions of data collected over the past 5 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. Which channels are the most performant, on which channel do we observe the lowest cancellation rate, the highest revenue per room? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

10.25

Get control of your costs along the digitalization process

An insightful glance of an end to end payment solution that is cost effective, secure and easy to implement within your existing business model.

10.45

The Value of Cross-Channel Communication

How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI

11.05

Coffee break

11.25

Hospitality at the age of assistant

Leonor will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

11.45

Dynamic pricing, Book on Google, Voice: how does it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.

12.05

Predictive Personalization: How machine learning & predictive analytics are revolutionizing direct bookings

All hoteliers should be excited about Predictive Personalization because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.

12.35

Cocktail Lunch

Hotel Digital Lab London
Pre-Register

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

Are you a hotelier? Yes No

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Information collected about you is intended for D-EDGE and its IT service providers, in order to process your registration request. If you ticked the above box, you agree that Hotel Digital Lab Partners are provided with your contact details so they can contact you and/or send you email newsletter. In accordance with the Data Protection Act, you have the right to access, correct and delete data about you, as well as the right to object to its processing. For any request, simply write to: communication@d-edge.com.

Limited seats

Venue

Park Plaza London Waterloo

Hercules House, 6 Hercules Rd, Lambeth, London SE1 7DP, UK

Tel: +44 333 400 6128 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80