Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: ideas
  • Partner HDL: the-hotels-network
  • Partner HDL: paypal-asia

Hotel Digital Lab

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.

Register

Limited seats

Agenda

1.30pm

Welcome Coffee & Registration

2.00pm

2.15pm

Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?

In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.

2.30pm

We’re Smarter Together

Driving revenue and profitability through the sales marketing and revenue matrix

2.45pm

Is your website really UX-and conversion-oriented?

Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.

3.00pm

Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can effectively leverage machine learning techniques to improve the website user experience and increase hotel revenue simultaneously.

3.15pm

Improving sales conversion through Payment options

Payments options around the world and how providing the right payment options can boost up sales conversion.

3.30pm

3.45pm

Cocktail & Networking Session

6.00pm Event Ends

Hotel Digital Lab Kuala Lumpur
Pre-Register

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

Are you a hotelier? Yes No

I would like to be accompanied by:

 
Information collected about you is intended for D-EDGE and its IT service providers, in order to process your registration request. If you ticked the above box, you agree that Hotel Digital Lab Partners are provided with your contact details so they can contact you and/or send you email newsletter. In accordance with the Data Protection Act, you have the right to access, correct and delete data about you, as well as the right to object to its processing. For any request, simply write to: communication@d-edge.com.

Limited seats

Venue

Equatorial Plaza

Conservatory, Level 3
Jalan Sultan Ismail, Kuala Lumpur, 50250 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Tel: +60 3 2789 7777 Official site: Official site  |  How to get there?

Contact

Wong Yin Yin

Marketing & Communication Director, Asia
D-EDGE Hospitality Solutions

yywong@d-edge.com
+65 9790 4185

Brendan Wong

Director of Sales, Malaysia
D-EDGE Hospitality Solutions

bmwong@d-edge.com
+60 12 226 2268