Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: google
  • Partner HDL: ideas
  • Partner HDL: the-hotel-network
  • Partner HDL: jal

Hotel online distribution: What really sells rooms today?

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.

Agenda

  • Morning Session
  • Afternoon Session

8.30am

Welcome Coffee & Registration

9.00am

9.15am

Using Google to dissect the customer journey

Do you truly understand your target market and actively design your online experience for them? Google Hotel Ads can help you analyse and learn

9.30am

Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?

In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.

9.45am

We’re Smarter Together

Driving revenue and profitability through the sales marketing and revenue matrix

10.00am

Is your website really UX and conversion oriented?

Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.

10.15am

Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can effectively leverage machine learning techniques to improve the website user experience and increase hotel revenue simultaneously.

10.30am

How to achieve Customer Centricity by putting the customer first and understanding every step of the Journey.

It's often said that what's best for the customer is what's best for the business. Customer Centricity is about putting customer first at every step of their journey. As consumer journey has become increasingly complex, Google termed them as micro-moments - intent-driven moments of decision making and preference-making that occur throughout a consumer journey. It's a continuous challenge for companies to predict and influence customer behaviour and know what motivates them in the present and in the future! By putting customers at the core of experiences has bagged Japan Airlines to win World Best Economy Class at the World Airline Award three years in a row. Let's hear from Akira Mitsumasa, Vice President of Global Marketing for Japan Airlines on Customer Centricity by Understanding their Journey .

10.45am

2.00pm

2.15pm

Using Google to dissect the customer journey

Do you truly understand your target market and actively design your online experience for them? Google Hotel Ads can help you analyse and learn

2.30pm

Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?

In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.

2.45pm

We’re Smarter Together

Driving revenue and profitability through the sales marketing and revenue matrix

3.00pm

Is your website really UX and conversion oriented?

Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.

3.15pm

Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings

All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can effectively leverage machine learning techniques to improve the website user experience and increase hotel revenue simultaneously.

3.30pm

3.45pm

Cocktail & Networking

6.00pm Event Ends

12 noon Event Ends

Venue

Google

Roppongi Hills Mori Tower, Minato, Roppongi, 6 Chome−10−1, Tokyo, 106-6126

Tel: +81 3 6384 9000  |  How to get there?

Contact

Toshimitsu "Tom" Fukushima

Representative Director - Japan
D-EDGE Hospitality Solutions

tfukushima@d-edge.com
+81 3-5456-5488

Shigemi Shimada

Director of Account Management - Japan
D-EDGE Hospitality Solutions

sshimada@d-edge.com
+81 3-5456-5487

Contact a speaker