Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: google
  • Partner HDL: ideas
  • Partner HDL: trustyou

Hotel online distribution: What really sells rooms today?

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme “Hotel online distribution what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.

Agenda

9.30

Welcome coffee

10.00

Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 5 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. On which channel do we observe the lowest cancellation rate, the highest revenue per room, bookings for the longest stays, etc? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

10.40

Smart data - smart decisions.

IDeaS will be talking about different types of data available for a hotel and what are the steps they need to follow to move from reactive to proactive decisions

11.00

The Value of Cross-Channel Communication

How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI

11.20

Coffee break

11.40

Travelling with Google

Clément will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

12.00

The new rules of Hotel online marketing and advertising you should be aware of.

In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.

12.20

Cocktail lunch

Venue

Hotel 3K Barcelona

R. Laura Alves 10, 1050-138 Lisboa, Portugal

Tel: +351 21 795 4273 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80

Carla Costa

Iberia Director
D-EDGE

ccosta@d-edge.com
+351 91 988 1339

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