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Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.
Welcome Coffee & Registration
D-EDGE Team Welcomes You
Using Google to Dissect the Customer Journey
Do you truly understand your target market and actively design your online experience for them? Google Hotel Ads can help you analyse and learn
Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?
In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.
We’re Smarter Together
Driving revenue and profitability through the sales marketing and revenue matrix
Predictive Personalisation: How machine learning & predictive analytics are revolutionising direct bookings
All hoteliers should be excited about Predictive Personalisation because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can effectively leverage machine learning techniques to improve the website user experience and increase hotel revenue simultaneously.
Is your website really UX and conversion oriented?
Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.
Rethinking your direct booking strategy: Why acquisition and conversion work better together
Hotels need to find a way to reliably attract guests to their property without over-reliance on OTAs. Find out how to unlock the power of the data you already own to power an acquisition and conversion strategy that gets you back on a level playing field.
Maximising Revenue: Using Data Driven, Personalised and Creative Upselling Strategies to Give Your Guests The Options They Actually Want
It’s a well-established fact that it costs up to five times as much to acquire a new guest than to keep an existing one. What then is the value of upselling to an existing guest who is on their way to a stay at your property? And do you have a strategy in place to address this vast area of opportunity? During this session, Vijesh shares detailed examples of effective upselling techniques for maximum ROI from your efforts. And how you can place the right offer in front of the right guest at the right time, resulting in greater conversions.
Improving sales conversion through Payment options
Payments options around the world and how providing the right payment options can boost up sales conversion.
Cocktail & Networking Session
6.00pm Event Ends