Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: ideas
  • Partner FDL: serenata
  • Partner FDL: trustyou
  • Partner FDL: the-hotel-network

Increase Profit in a Digital and Data-Driven World

Dedicated to hoteliers and spearheaded by industry leaders, the conference covered the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention.
Re-think and build the capacity to change with turnkey solutions that would shape the fundamentals of distributions and conversion.
Download the event report with key points from the presentations.



Welcome Coffee & Registration



Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI

Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.  
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency. 


How to increase Revenue and Bookings through Review Marketing.

From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyze, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.


Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.


The Magic Formula for Conversion

The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.


Conversion through Context and Personalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.


Delivering on the Promise of Data & CRM – How to turn Data into incremental revenue

Memory is everything. People will always return to the place where they feel known, where their needs were understood before they even arrived. This is becoming truer all the time in today’s world. Unlock the power of data and CRM.




Cocktail & Networking Session

05:30pm Event Ends


Impiana KLCC Hotel

Impiana Banquet Hall 2,
13, Jalan Pinang,
50450 Kuala Lumpur,

Tel: +(603) 2147 1111 Official site: Official site  |  How to get there?


Brendan Wong

Director of Sales, Malaysia
+60 12 226 2268

Angie Ng

Director of Account Management, Malaysia
+60 18 399 3678