Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: cendyn
  • Partner FDL: ideas
  • Partner FDL: sojern
  • Partner FDL: triptease
  • Partner FDL: trustyou

Increase Profit in a Digital and Data-Driven World

Dedicated to hoteliers and spearheaded by industry leaders, the conference covered the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention.
Re-think and build the capacity to change with turnkey solutions that would shape the fundamentals of distributions and conversion.
Download the event report with key points from the presentations.

Agenda

1:30pm

Welcome Coffee & Registration

2:00pm

2:15pm

Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI

Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency.

2:30pm

Shoot for the Average, Miss the Target -
Discover the Many Paths to a Hotel Booking

The Holy Grail of travel marketing is knowing why, when, and how travellers plan, search, and book their travel. For a decade now, the travel industry has been seeking to unlock the average ‘traveller path to purchase’ and turn advertising into science that guarantees bookings. However, Sojern’s recent research shows there is no average traveller path to purchase. Instead, our latest work demonstrates that any single path to purchase is exponentially more complex than we suspected. It’s time to give up the quest for a single path to purchase for all travellers and learn how to speak to each traveller, individually. If you aim for the average traveller, you're likely to miss your target.

2:45pm

How To Increase Revenue and Bookings Through Review Marketing

From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.

3:00pm

Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.

3:15pm

The Magic Formula for Conversion

The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.

3:30pm

Consistent Messaging

Tailored messaging greatly improves conversion rates. 
Learn how to give campaigns a further boost by co-ordinating messaging between your CRM and website. 

3:45pm

Using AI to expand your Revenue Potential with CRM throughout the Guest Journey

Gain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this seminar, you’ll learn how to consolidate and leverage your hotel’s valuable data to create meaningful, personalised experiences that drive engagement, direct bookings, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach, be quicker to market and track real-time success for their properties.

4:00pm

4:10pm

Cocktail & Networking Session

06:00pm Event Ends

Venue

The Royal Pacific Hotel and Towers

China Hong Kong City,
33 Canton Road, Tsim Sha Tsui,
Kowloon, Hong Kong

Tel: +852 2736 1188 Official site: Official site  |  How to get there?

Contact

Wong Yin Yin

Marketing & Communication Director, Asia
FASTBOOKING

yywong@fastbooking.net
+65 6223 2730

David Yuan

Country Manager, Greater China
FASTBOOKING

dyuan@fastbooking.net
+86 185 0018 1001