In collaboration with
Increase your profits in a digital and data-driven world!
Hotel Digital Labs are dedicated to hoteliers and spearheaded by industry leaders. It covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.
Re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.
Don’t be the Same. Be Better!
Learn the key fundamentals of acquiring traffic and clients comments to compete within the digital community space to boost your direct bookings.
Zoom in on what hoteliers really should be focusing on - Rising your CONVERSION through price and revenue management.
Target on guest loyalty techiques that channel direct bookings.
Welcome Coffee & Registration
FASTBOOKING Team Welcomes You
Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI
Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency.
Shoot for the Average, Miss the Target -
Discover the Many Paths to a Hotel Booking
The Holy Grail of travel marketing is knowing why, when, and how travellers plan, search, and book their travel. For a decade now, the travel industry has been seeking to unlock the average ‘traveller path to purchase’ and turn advertising into science that guarantees bookings. However, Sojern’s recent research shows there is no average traveller path to purchase. Instead, our latest work demonstrates that any single path to purchase is exponentially more complex than we suspected. It’s time to give up the quest for a single path to purchase for all travellers and learn how to speak to each traveller, individually. If you aim for the average traveller, you're likely to miss your target.
How To Increase Revenue and Bookings Through Review Marketing
From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.
Using Technology to Drive Direct Profits
Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.
The Magic Formula for Conversion
The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.
Tailored messaging greatly improves conversion rates.
Learn how to give campaigns a further boost by co-ordinating messaging between your CRM and website.
Using AI to expand your Revenue Potential with CRM throughout the Guest Journey
Gain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this seminar, you’ll learn how to consolidate and leverage your hotel’s valuable data to create meaningful, personalised experiences that drive engagement, direct bookings, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach, be quicker to market and track real-time success for their properties.
Cocktail & Networking Session
06:00pm Event Ends
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