Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: ideas
  • Partner FDL: triptease
  • Partner FDL: trustyou

Hotel Digital Lab

Increase your profits in a digital and data-driven world!

Hotel Digital Labs are dedicated to hoteliers and spearheaded by industry leaders. It covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.

Re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.

Don’t be the Same. Be Better!

1. ACQUIRE
Learn the key fundamentals of acquiring traffic and clients comments to compete within the digital community space to boost your direct bookings.

2. CONVERT
Zoom in on what hoteliers really should be focusing on - Rising your CONVERSION through price and revenue management.

3. RETAIN
Target on guest loyalty techiques that channel direct bookings.

Register

Limited seats

Agenda

1:30pm

Welcome Coffee & Registration

2:00pm

2:15pm

Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI

Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.  
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency. 

2:30pm

How To Increase Revenue and Bookings Through Review Marketing

From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.

2:45pm

Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.

3:00pm

The Magic Formula for Conversion

The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.

3:15pm

Personalisation

Tailored messaging greatly improves conversion rates.
Learn how to give campaigns a further boost by co-ordinating messaging between your CRM and website.

3:30pm

3:45pm

4:00pm

Cocktail & Networking Session

06:00pm Event Ends

Hotel Digital Lab Seoul
Register

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.
PLEASE PROVIDE DETAILS IN ENGLISH UNLESS OTHERWISE STATED.

Are you hotelier? Yes No

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Information collected about you is intended for FASTBOOKING and its IT service providers, in order to process your registration request. If you ticked the above box, you agree that Hotel Digital Lab Partners are provided with your contact details so they can contact you and/or send you email newsletter. In accordance with the Data Protection Act, you have the right to access, correct and delete data about you, as well as the right to object to its processing. For any request, simply write to: communication@fastbooking.net.

Limited seats

Venue

Sejong Hotel

Sejong Hall, level 3, 145 Toegye-ro, Myeong-dong, Jung-gu, Seoul, South Korea

Tel: +82 2 773 6000 Official site: Official site  |  How to get there?

Contact

Wong Yin Yin

Marketing & Communication Director, Asia
FASTBOOKING

yywong@fastbooking.net
+65 6223 2730

Samuel Park

Country Manager, South Korea
FASTBOOKING

skorea@fastbooking.net
+82 10 4332 3031