In collaboration with
Get inspired. Get Expertise. In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.
Welcome Coffee & Registration
D-EDGE Team Welcomes You
Using Google to dissect the customer journey
Do you truly understand your target market and actively design your online experience for them? Google Hotel Ads can help you analyse and learn
Dynamic Pricing, Book on Google, Voice Search : How it will increasingly impact your online business?
In recent months you have probably already made the distinction between techniques that work well to bring more direct traffic to your site from the less efficient one. Bad news: you need to review your analysis! Indeed, whether it is new technologies, new standards or new business practices imposed by the major players in our industry, the recipes to attract traffic have evolved enormously. Find out what these new practices are and their respective impacts and how your hotel can adapt.
We’re Smarter Together
Driving revenue and profitability through the sales marketing and revenue matrix
Is your website really UX and conversion oriented?
Our expert will guide you in the critical analysis of several practical cases. At the end of this session, you will be able to quickly identify what could and should be improved on your website to drive more direct bookings.
Rethinking your direct booking strategy: Why acquisition and conversion work better together
Hotels need to find a way to reliably attract guests to their property without over-reliance on OTAs. Find out how to unlock the power of the data you already own to power an acquisition and conversion strategy that gets you back on a level playing field.
Cocktail & Networking
5.30pm Event Ends
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