Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: resdiary
  • Partner FDL: serenissima-protel
  • Partner FDL: tripadvisor
  • Partner FDL: triptease

Hotel Digital Lab

Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs cover Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotels distribution: Are Metasearch really shifting the balance of power? How can Hoteliers leverage on Google’s innovations to drive more direct traffic?... During this conference our expert speakers will provide insights and tips to seize new opportunities and increase your profits in a digital and data-driven world.


Limited seats



Welcome Coffee



How to respond to the new routes and digital uses of hyper connected travelers?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings


The challenge of conversion: how to improve your Website Direct performance?

The conversion rate of a hotel's website is determined by several factors that are important to understand in order to be able to optimize it. The stakes are high: 1 additional point of Conversion represents several points of additional margin. This presentation will help you to Identify the traffic sources that convert best (and those that you can forget). You will also find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.


Smart tricks to increase direct bookings

Most of your customers have landed on your site. Unfortunately, far too many have left to book on an OTA. Find out how data can be used to optimize conversion on your site and get three ready-to-use actions to increase your direct bookings.




Save your restaurant business margins by improving the direct channels distribution

In an era of high competition between the restaurants and the various OTAs, the cost of acquisition of the diners have never been this high. The amazing promises to increment the revenue of restaurateurs with online visibility can be a very expensive dead end where the business can lose the control of its online presence. Discover the latest best practices and how restaurants don’t only cut off their cost per acquisition but cross and up-sell by improving the customer journey.


Your hotel at the heart of the digital economy

Everything in the hotel revolves around the client, but very often the hotel owner does not know all about his clients and he can not create direct channels of communication. The evolution of information technology puts a new world of systems at your disposal that speak and let you know all about your guests, anticipate their requests, establish direct contacts, build loyalty and increase revenues. Discover new solutions to integrate systems and data, free your creativity and implement your idea of ​​hospitality in the future.


Influencing the Traveler Path to Purchase

When thinking about marketing plans, it is important to consider the balance of marketing reach and booking intent across all phases of the traveller path to purchase. Join us to learn how you can influence these booking-ready travellers: get exclusive, data-driven insight about traveller behaviour and purchase patterns, discover how you can leverage this knowledge to influence booking decisions and access valuable tips and best practices used by hoteliers and innkeepers worldwide




Lunch cocktail

Hotel Digital Lab Rome

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Limited seats


Grand Hotel Palace

Via V. Veneto, 70 - 00187 Roma

Tel: +39 06 47871 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 1 73 73 01 12