Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: the-hotels-network
  • Partner FDL: protel
  • Partner FDL: ideas

How to increase Profit in a Digital and Data driven World

Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated.
FASTBOOKING & Availpro, in partnership with major Hospitality Industry specialists, shared a different path for hoteliers to optimise their digital distribution to gain a healthy balance among the various digital channels.
Together, they revealed practical and actionable techniques on how hoteliers can optimise their digital distribution and maximise their profitability during its Digital Lab.
Download the event report that consists of the key points from the presentation.



Welcome coffee



The challenge of conversion: how to improve your Website Direct performance?

The conversion rate of a hotel's website is determined by several factors that are important to understand in order to be able to optimize it. The stakes are high: One additional point of Conversion represents several points of additional margin. This presentation will help you to Identify the traffic sources that convert best (and those that you can forget). You will also find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.


Conversion through Context and Personnalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.


Turning payment problems into opportunities

As a hotel owner, don't you often wonder how to focus more on customers and less on paperwork? Discover the latest technology trends and solutions that can help you eliminate all the manual tasks related to payment issues. Go back to the very heart of your business: customer service!


Your hotel at the heart of the digital economy

Everything in the hotel revolves around the client, but very often the hotel owner does not know all about his clients and he can not create direct channels of communication. The evolution of information technology puts a new world of systems at your disposal that speak and let you know all about your guests, anticipate their requests, establish direct contacts, build loyalty and increase revenues. Discover new solutions to integrate systems and data, free your creativity and implement your idea of ​​hospitality in the future.


Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.


How to respond to the hyper-connected travelers' new booking path and digital usage?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as well as in search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings


Wrap-up and Conclusion


Lunch Cocktail


The President Hotel Prague

Náměstí Curieových 1/100 110 00 Praha 1

Tel: +420 234 614 101 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 1 73 73 01 12

Gregor Halek

Sales Director CEE
+420 222 201 300