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Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: facebook
  • Partner FDL: google
  • Partner FDL: triptease
  • Partner FDL: trustyou
  • Partner FDL: cendyn
  • Partner FDL: sojern
  • Partner FDL: hotel-direct-booster

Missed their presentation? Find the start ups that will shape tomorrow's hospitality landscape.

Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated.
FASTBOOKING & Availpro, in partnership with major Hospitality Industry specialists, shared a different path for hoteliers to optimise their digital distribution to gain a healthy balance among the various digital channels.
Together, they revealed practical and actionable techniques on how hoteliers can optimise their digital distribution and maximise their profitability during its Digital Lab.
Download the event report that consists of the key points from the presentation.

Agenda

9.00

Welcome coffee

9.30

9.45

How to respond to the new routes and digital uses of hyper connected travelers?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings

10.05

The challenge of conversion: what can you do to improve your website direct performance?

The conversion rate of a hotel's website is determined by several factors that it is important to consider to be able to optimize it. The stakes are high: 1 conversion point earned equals several points of additional margin. Identify the traffic sources that convert best and those that need to be forgotten. And find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.

10.30

Smart tricks to increase direct bookings

Most of your customers have landed on your site. Unfortunately, far too many have left to book on an OTA. Find out how data can be used to optimize conversion on your site and get three ready-to-use actions to increase your direct bookings.

10.50

How to convert hesitant visitors into live buyers with Livechat?

98% of visitors who visit your website leave without booking. Discover how to generate 20% more direct bookings by accompanying your hesitant visitors to finalize their booking using instant messaging.

11.10

Optimize your opinion marketing and achieve operational excellence

From the initial booking to the guest's departure, customer reviews have an impact on customer decisions and experiences from start to finish. Today, hoteliers must analyze, collect, manage and market their opinions online. Find out which marketing strategy or operational strategy is right for you, and how you can make it work.

11.25

Break

11.45

Turning payment problems into opportunities

As a hotel owner, you're often wondering how to focus more on customers than on paperwork? Discover the latest technology trends and solutions that can help you eliminate all the manual tasks related to payment issues. Go back to the heart of your business: customer service!

12.05

Using AI to expand your revenue potential with CRM throughout the guest journey

Gain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this presentation, you’ll learn how to consolidate and leverage your hotel’s valuable data to create meaningful, personalized experiences that drive engagement, direct bookings, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach, be quicker to market and track real-time success for their properties.

12.25

Shoot for the Average, Miss the Target - Discover the Many Paths to a Hotel Booking

The Holy Grail of travel marketing is knowing why, when, and how travellers plan, search, and book their travel. For a decade now, the travel industry has been seeking to unlock the average ‘traveller path to purchase’ and turn advertising into science that guarantees bookings. However, Sojern’s recent research shows there is no average traveller path to purchase. Instead, our latest work demonstrates that any single path to purchase is exponentially more complex than we suspected. It’s time to give up the quest for a single path to purchase for all travellers and learn how to speak to each traveller, individually. If you aim for the average traveller, you're likely to miss your target.

12.45

How can Facebook help you develop your business?

More than 2 billion people use Facebook on a daily basis in the world and there are 500 million active instagrammers every day. Find out how Facebook Ads allows you to target the right people cross-device and increase your direct sales. Discover the ad formats that work best.

13.05

Start-up Pitch

In 10 minutes, discover 5 start-ups that will matter in tomorrow's hotel business.

13.15

Cocktail

Venue

Station F

5 parvis Alan Turing
75013 Paris

Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
FASTBOOKING

ifalque@fastbooking.net
+33 1 73 73 01 12