Hotel Digital Lab

Organised by

In collaboration with

  • Partner HDL: airbnb
  • Partner HDL: facebook
  • Partner HDL: google
  • Partner HDL: ideas
  • Partner HDL: the-hotels-network
  • Partner HDL: worldline

Hotel online distribution: What really sells rooms today?

Get inspired. Get Expertise.
In a half day, the Hotel Digital Lab conference concentrates a wealth of information for hoteliers who want to maximise their online sales around the theme: “Hotel online distribution: what really sells rooms today?” Along with D-EDGE, expert partners will share their tips and help you decipher which trends are really impacting our industry and what can effectively work for your hotel.

Replay

Agenda

9.00

Welcome coffee

9.30

9.40

Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 5 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. Which channels are the most performant, on which channel do we observe the lowest cancellation rate, the highest revenue per room ? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

10.00

Smart data - smart decisions.

IDeaS will be talking about different types of data available for a hotel and what are the steps they need to follow to move from reactive to proactive decisions

10.20

Get control of your costs along the digitalization process.

An insightful glance of an end to end payment solution that is cost effective, secure and easy to implement within your existing business model.

10.40

How to leverage Facebook platforms to sell more and better your hotel?

11.00

Coffee break

11.20

Hospitality at the age of assistant

Leonor will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

11.40

Dynamic pricing, Book on Google, Voice: how it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.

12.00

Predictive Personalization: How machine learning & predictive analytics are revolutionizing direct bookings

All hoteliers should be excited about Predictive Personalization because it transforms traditional thinking by adding the user into the revenue management equation. After all, every guest is different - so why would you show the same price to everyone? In this session, we will be exploring how hotel brands can leverage machine learning techniques in a practical way to improve the website user experience and increase hotel revenue simultaneously.

12.20

Airbnb Boutique Hotels: How to reinvent hospitality?

During this presentation Adlène will reveal the best practices used by the most succesful hotels on AirBnB. He will also detail the profile and main characteristics of AirBnB guests to enable you to adapt your offer to this audience.

12.45

Cocktail lunch

Venue

Salons Hoche

9, avenue Hoche
75008 Paris - France

Tel: +33 1 53 53 93 93 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
D-EDGE

ifalque@d-edge.com
+33 6 78 68 09 80

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