Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: trustyou
  • Partner FDL: the-hotels-network

How to increase Profit in a Digital and Data driven World

Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated.
FASTBOOKING & Availpro, in partnership with major Hospitality Industry specialists, shared a different path for hoteliers to optimise their digital distribution to gain a healthy balance among the various digital channels.
Together, they revealed practical and actionable techniques on how hoteliers can optimise their digital distribution and maximise their profitability during its Digital Lab.
Download the event report that consists of the key points from the presentation.

Agenda

9.30

Welcome coffee

10.00

10.10

The challenge of conversion: what can you do to improve your website direct performance?

The conversion rate of a hotel's website is determined by several factors that it is important to consider to be able to optimize it. The stakes are high: 1 conversion point earned equals several points of additional margin. Identify the traffic sources that convert best and those that need to be forgotten. And find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.

10.40

Conversion through Context and Personnalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.

11.00

Optimize your opinion marketing and achieve operational excellence

From the initial booking to the guest's departure, customer reviews have an impact on customer decisions and experiences from start to finish. Today, hoteliers must analyze, collect, manage and market their opinions online. Find out which marketing strategy or operational strategy is right for you, and how you can make it work.

11.20

Turning payment problems into opportunities

As a hotel owner, you're often wonder how to focus more on customers and less on paperwork? Discover the latest technology trends and solutions that can help you eliminate all the manual tasks related to payment issues. Go back to the very heart of your business: customer service!

11.40

How to respond to the hyper connected travelers' the new booking path and digital usage ?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as well aas in search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings

12.10

Conclusion

12.15

Cocktail

Venue

Hotel Vila Galé Ópera

Travessa do Conde da Ponte 141, 1300-141 Lisboa, Portugal

Tel: +351 21 360 5400 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
FASTBOOKING

ifalque@fastbooking.net
+33 1 73 73 01 12

Carla Costa

Iberia Director
Availpro

carla.costa@availpro.com
+351212 461358