Analysing the evolution of the different channel distribution performance to define the best mix for your hotel

Based on millions of data collected over the past 5 years, D-EDGE has conducted a unique study that analyses the evolution of online sales of hotels channel by channel. Which channels are the most performant, on which channel do we observe the lowest cancellation rate, the highest revenue per room ? At the end of this presentation, you’ll be able to establish what is the winning distribution mix for your hotel according to your strategy.

Personalisation & Conversion: Innovative techniques to drive more direct bookings

An effective way to significantly grow your direct booking channel is by personalising the user experience for visitors to your hotel brand’s website. During this interactive session, we will be exploring a wide range of personalization techniques, from highly targeted exit intent banners to price matching OTA rates automatically. Taking inspiration from successful campaigns by innovative hotel brands, we’ll provide you with creative ideas to leverage today’s technology, including predictive personalisation through machine learning.

Travel with Google

Clément will explain the latest trends in consumer behaviour regarding hotel reservation and will come back on the new Google solutions such as Book on Google.

Break through the clutter to tell your brand story

In a recent survey, 59% of consumers said they prefer to buy new products or services from brands they are already familiar with. This means that investing in a long-term brand awareness strategy sets you up for an increased lifetime value and lower overall customer acquisition costs. However in this world of saturated markets, how do you stand out in a cost efficient way? In this 20 minute presentation, Pauline Mura will walk you through the importance of telling a good story and how to break through the noise and measure your campaigns success.

Dynamic pricing, Book on Google, Voice: how it impact your direct sales?

Discover the new practices of key players and travellers' new uses and their potential impacts on sales. Thanks to this presentation, you too can be ready to exploit new opportunities and improve your margin.