Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: newcom4u
  • Partner FDL: tenzing

Hotel Digital Lab

Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs cover Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotels distribution: Are Metasearch really shifting the balance of power? How can Hoteliers leverage on Google’s innovations to drive more direct traffic?... During this conference our expert speakers will provide insights and tips to seize new opportunities and increase your profits in a digital and data-driven world.


Limited seats



Welcome Coffee



How to respond to the new routes and digital uses of hyper connected travelers?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct booking


The challenge of conversion: what can you do to improve your website direct performance?

The conversion rate of a hotel's website is determined by several factors that it is important to consider to be able to optimize it. The stakes are high: 1 conversion point earned equals several points of additional margin. Identify the traffic sources that convert best and those that need to be forgotten. And find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.


How to optimize your performance on Metasearch? By playing on your pricing policy!

Metasearch has become the most important advertising channel for hotels today. They represent a 2.5 times higher return on investment than the other channels. During his presentation, Rob will show how hotels can optimize their performance on these channels with the right price policy.




Inbound marketing and marketing automation for the hotel industry? A solution to personalize communication and have more revenue online

The world is changing, so are consumer habits. Tourism is not left out: it is time to think and to have a local response to the globalization of our economy. Analyze the current situation of your hotel, find savings and together, find the right solutions to achieve your business goals with the right tools and strategy!


Turning payment problems into opportunities

If, as a hotelier, you often wonder how to focus more on guests rather than paperwork, then come and hear about new technology trends and solutions that can help you eliminate all those manual tasks around payment problems and get back to what makes you a king of service.



Hotel Digital Lab Genève

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Limited seats


Ecole Hôtelière de Genève

Avenue de la Paix 12
1202 Genève, Suisse

Tel: 41 22 919 24 24 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director
+33 1 73 73 01 12