Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: hotel-direct-booster
  • Partner FDL: the-hotels-network
  • Partner FDL: trustyou

How to increase Profit in a Digital and Data driven World

Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated.
FASTBOOKING & Availpro, in partnership with major Hospitality Industry specialists, shared a different path for hoteliers to optimise their digital distribution to gain a healthy balance among the various digital channels.
Together, they revealed practical and actionable techniques on how hoteliers can optimise their digital distribution and maximise their profitability during its Digital Lab.
Download the event report that consists of the key points from the presentation.

Agenda

17.00

Welcome

17.30

Introduction

17.40

The challenge of conversion: how to improve your Web Direct performance?

The conversion rate of a hotel's website is determined by several factors that it are important to understand in order to be able to optimize it. The stakes are high: 1 additional point of Conversion represents several points of additional margin. This presentation will help you to Identify the traffic sources that convert best (and those that you can forget). You will also find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.

18.05

Conversion through context and personalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.

18.25

How to convert hesitant visitors into live buyers with Livechat?

98% of visitors who visit your website leave without booking. Discover how to generate 20% more direct bookings by accompanying your hesitant visitors to finalize their booking using instant messaging.

18.45

Optimize your marketing idea and execute operational excellence

From the initial booking until the guest checks out, customer feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyse, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.

19.05

Turning payment problems into opportunities

As a hotel owner, you're often wonder how to focus more on customers and less on paperwork? Discover the latest technology trends and solutions that can help you eliminate all the manual tasks related to payment issues. Go back to the very heart of your business: customer service!

19.25

How to respond to the hyper connected travelers’ new booking path and new digital uses?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as well aas in search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings

19.55

Conclusion

20.00

Cocktail

Venue

CODE Roof Top & Level Seven

Goethepl. 9-11, 60313 Frankfurt am Main

Tel: +49 69 9288150 Official site: Official site  |  How to get there?

Contact

Isabelle Falque

Global Marketing & Communication Director
FASTBOOKING

ifalque@fastbooking.net
+33 1 73 73 01 12