Hotel Digital Lab


Jane Pendlebury

CEO Hospa

Agenda 14.00

Jane Pendlebury

Jane Pendlebury is CEO of HOSPA the Hospitality Professionals Association. Kickstarting her career with a degree in Hotel Management, Jane worked with DeVere Hotels, The independently owned Castle Hotel in Taunton and then as an agency conference planner. Following a move to London, Jane spent many years assisting hotels with their technology decisions on Property Management, Point of Sale and Revenue Management ending up as VP and General Manager of Agilysys in Europe. Her relationship with HOSPA was first as a sponsor and member, then after volunteering her time assisting with the annual conference HOSPACE she was taken on to run the Membership and Events office before being promoted to CEO in early 2016.

Julien Touraine

Head of Global Sales Availpro

Agenda 14.10

Julien Touraine

His mission is to put technology at the heart of hotels and help them drive revenue in a data-driven world. Online Executive with over 15 years of experience in software and travel industry, his areas of expertise include leading multi-national team and cross department team, business development, strategic partnerships, strategy & sales. Over his career, Julien has gained significant experiences in launching a new brand on a new market (Rates To Go), developing sales and businesses (Availpro, Orbitz and, and developing strategic partnerships and streamlining process operations (Availpro). With a 360° vision on the hotel environment, his knowledge helps hoteliers define the best digital strategy for growth.

Brooke Serguson

Account Executive HotelChamp

Agenda 14.30

Brooke Serguson

Hailing from the East Coast of the United States, Brooke’s focus has always been helping traditionally offline retail businesses successfully transition to e-commerce models. Now applying this deep category knowledge of the online sales process and effortless customer journey management to the hotel industry, Brooke is helping hoteliers to gain more direct revenue and restore a fair balance between direct channels and third parties.



Agenda 15.05

picto dialogue

Hadrien Lanne

Head of Traffic Acquisition FASTBOOKING

Agenda 15.25

Hadrien Lanne

A seasoned digital marketer, Hadrien and his team based in Paris and Singapore-support more than 2,000 hotels in their digital marketing strategy by managing online campaigns that drive more direct traffic and sales conversions and that demonstrate positive ROI. Hadrien has been instrumental in the development of a wide range of state-of- the-art Digital Marketing solutions for Hotels at FASTBOOKING and, thanks to his daily contacts with the leading digital players such as Google, Tripadvisor, Trivago, Hadrien has developed a unique expertise in online advertising for independent hotels.

Satyan Joshi

Hotel Ads Lead, IE / UK / Benelux / Nordics Google

Agenda 15.45

Satyan Joshi

Satyan Joshi is the Hotel Ads Business Leader in Google's UK Team based in London. He is responsible for building and maintaining key partner relationships within the accommodation sector and advises on best practices with Google Hotel Ads.



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Raphaëlle Boissicat

Global Marketing & Communication Director
+33 6 34 92 05 07