Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: hotelchamp
  • Partner FDL: roommaster
  • Partner FDL: hospa

Hotel Digital Lab

Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs cover Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotels distribution: Are Metasearch really shifting the balance of power? How can Hoteliers leverage on Google’s innovations to drive more direct traffic?... During this conference our expert speakers will provide insights and tips to seize new opportunities and increase your profits in a digital and data-driven world.


Limited seats



Welcome coffee


An update on the hospitality industry in the UK with a market update for the Scotland

Jane will discuss the impact of Brexit on our industry and how we can work to ensure there is plenty of talent keen to join hospitality. She will also present some recent facts and figures on the Scottish market.


Turning payment problems into business opportunities

If, as a hotelier, you often wonder how to focus more on guests rather than paperwork, then come and hear about new technology trends and solutions that can help you eliminate all those manual tasks around payment problems and get back to what makes you a king of service.


Direct Booking’s Bermuda Triangle: Why your guests are lost in the customer journey

Brooke from Hotelchamp will talk about how guests experience hotels's websites and why people are leaving without making a booking. She will share insights to understand how hotels can fix their websites using techniques mastered by OTAs, to keep people on site and make a booking.




GDPR – what are the next steps?

Sanjay Saptarshi will discuss the challenges and opportunities represented by GDPR and how hotel technology can drive changes towards better data management. Sanjay will offer best practice advice for hoteliers to help them to maintain compliancy with the new regulation.


The challenge of conversion: what can you do to improve your website direct performance?

The conversion rate of a hotel's website is determined by several factors that it is important to consider to be able to optimize it. The stakes are high: 1 conversion point earned equals several points of additional margin. Identify the traffic sources that convert best and those that need to be forgotten. And find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.


Google & The Travel Industry

Looking at key travel hospitality consumer trends that have helped shape today's travel products.





Hotel Digital Lab Edinburgh

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

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Limited seats



38 Castle Terrace, Edinburgh, EH3 9DZ

Tel: 0131 560 2003 Official site: Official site  |  How to get there?


Raphaëlle Boissicat

Global Marketing & Communication Director
+33 6 34 92 05 07