Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: adroll
  • Partner FDL: facebook
  • Partner FDL: google
  • Partner FDL: the-hotel-network

Hotel Digital Lab

Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs cover Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotels distribution: Are Metasearch really shifting the balance of power? How can Hoteliers leverage on Google’s innovations to drive more direct traffic?... During this conference our expert speakers will provide insights and tips to seize new opportunities and increase your profits in a digital and data-driven world.


Limited seats



Welcome coffee



How can Facebook help you develop your business?

More than 2 billion people use Facebook on a daily basis in the world and there are 500 million active instagrammers every day. Find out how Facebook Ads allows you to target the right people cross-device and increase your direct sales. Discover the ad formats that work best.


The challenge of conversion: how to improve your Website Direct performance?

The conversion rate of a hotel's website is determined by several factors that it are important to understand in order to be able to optimize it. The stakes are high: 1 additional point of Conversion represents several points of additional margin. This presentation will help you to Identify the traffic sources that convert best (and those that you can forget). You will also find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.


Conversion through Context and Personnalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.


Coffee break


Display Advertising, best practices

What is display advertising? How can it be successful for the hotel industry? Discover the industry best practices and learn the steps to launching successful campaigns.


Turning payment problems into opportunities

As a hotel owner, don't you often wonder how to focus more on customers and less on paperwork? Discover the latest technology trends and solutions that can help you eliminate all the manual tasks related to payment issues. Go back to the very heart of your business: customer service!


How to respond to the hyper connected travelers' new booking path and digital usage?

Many innovations are being developed at Google to improve the user experience in Google Hotel Ads as well aas in search tools. See how hoteliers can leverage these innovations to expand their visibility on Google and increase their direct bookings




Lunch Cocktail

Hotel Digital Lab Dublin

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

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Limited seats



4 Grand Canal Square, Grand Canal Harbour, D2 Dublin

Tel: +353494880377 Official site: Official site  |  How to get there?


Isabelle Falque

Global Marketing & Communication Director