Dedicated to hotels and conducted by industry leaders, the Hotel Digital Labs covers Hoteliers' current hot topics and provide keys to interpret trends that are shaping the future of Hotel distribution : Are Metasearch really shifting the balance of power? How Hoteliers can seize Google’s innovation to drive more direct traffic? Are social media an opportunitiy or a loss of time? During this conference our speakers will provide insights on trends and most importantly will provide some tips and expert advise to hotelier on how to seize new opportunities to drive increase your profits in a digital and data driven world.
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