Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: google
  • Partner FDL: hotelchamp
  • Partner FDL: net-affinity
  • Partner FDL: hotelrez

Hotel Digital Lab

Dedicated to hotels and hosted by industry leaders, Hotel Digital Lab’s 2018 edition covers hoteliers' current hot topics and provides tips on deciphering the trends that are shaping the future of hotel distribution. Is metasearch really shifting the balance of power? How can hoteliers leverage Google’s innovations to drive more direct traffic? These conferences provide a unique opportunity to share expertise, learnings and feel inspired. During this conference, our speakers - who are all experts in their field - will provide insights and tips on how to seize new opportunities to increase your profits in a digital and data-driven world.

Register

Limited seats

Agenda

1.30

Welcome coffee

2.00

2.10

Turning payment problems into business opportunities

If, as a hotelier, you often wonder how to focus more on guests rather than paperwork, then come and hear about new technology trends and solutions that can help you eliminate all those manual tasks around payment problems and get back to what makes you a king of service.

2.30

GDS: Global Distribution Systems, Global Demand Sales

An introduction to the GDS and exploration of how hotels can win more profitable business through this sales channel and the RFP process.

2.50

Direct Booking’s Bermuda Triangle: Why your guests are lost in the customer journey

Brooke from Hotelchamp will talk about how guests experience hotels' websites and why people are leaving without making a booking. She will share insights to understand how hotels can fix their websites using techniques mastered by OTAs, to keep people on site and make a booking.

3.10

Break

3.30

Hotel Booking Engine/Design and Meta Marketing

We’re a team of creative experts, leading the field of hotel technology since 2000. Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence. With our experience in hospitality and passion for achievement, our job is simple: we make yours easier.

3.50

Google & The Travel Industry.

Looking at key travel & hospitality consumer trends that have helped shape today's travel products.

4.10

The challenge of conversion: what can you do to improve your website direct performance?

The conversion rate of a hotel's website is determined by several factors that it is important to consider to be able to optimize it. The stakes are high: 1 conversion point earned equals several points of additional margin. Identify the traffic sources that convert best and those that need to be forgotten. And find out how your pricing strategy impacts your conversion rate and how it can help you lower your acquisition costs.

4.30

Cocktail

Hotel Digital Lab Birmingham
Pre-Register

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

Are you a hotelier? Yes No

I would like to be accompanied by:

 
 

Limited seats

Venue

Fazeley Studios (Studio 7)

191 Fazeley St, Birmingham B5 5SE

Phone: +44 121 224 8484 Website: Website  |  How to get there?

Contact

Raphaelle Boissicat

Global Marketing & Communication Director
Availpro

raphaelle.boissicat@availpro.com
+33 6 34 92 05 07