Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: doku
  • Partner FDL: google
  • Partner FDL: ideas
  • Partner FDL: sojern
  • Partner FDL: serenata
  • Partner FDL: the-hotels-network
  • Partner FDL: trustyou

Increase Profit in a Digital and Data-Driven World

Dedicated to hoteliers and spearheaded by industry leaders, the conference covered the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention.
Re-think and build the capacity to change with turnkey solutions that would shape the fundamentals of distributions and conversion.
Download the event report with key points from the presentations.



Welcome Coffee & Registration



Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI

Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.  
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency. 


Innovation in Travel,
Direct Bookings with High Conversion Rates via Google Hotel Ads

Find out how you can convert lookers into bookers


Shoot for the Average, Miss the Target -
Sojern Reveals the Many Paths to a Hotel Booking

The Holy Grail of travel marketing is knowing why, when, and how travellers plan, search, and book their travel. For a decade now, the travel industry has been seeking to unlock the average ‘traveller path to purchase’ and turn advertising into science that guarantees bookings. However, Sojern’s recent research shows there is no average traveller path to purchase. Instead, our latest work demonstrates that any single path to purchase is exponentially more complex than we suspected. It’s time to give up the quest for a single path to purchase for all travellers and learn how to speak to each traveller, individually. If you aim for the average traveller, you're likely to miss your target.


How to increase Revenue and Bookings through Review Marketing.

From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyze, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.


Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.


The Magic Formula for Conversion

The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.


Conversion through Context and Personalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.


Delivering on the Promise of Data & CRM – How to turn Data into incremental revenue

Memory is everything. People will always return to the place where they feel known, where their needs were understood before they even arrived. This is becoming truer all the time in today’s world. Unlock the power of data and CR.


How Payment Empower Hoteliers to Increase Sales Conversion Rate

The rise of Fintech in Indonesia has been disrupting conventional payments. However, sharing fresh and innovative payment concepts can help hoteliers to secure higher sales conversion rate. As social marketing is gaining more popularity lately, payment has also become more 'social' than before. This growing phenomenon can potentially drive impactful changes when implemented correctly to match hoteliers’ business requirements. Don’t miss an insightful session by DOKU to discover how payment innovation can leverage sales conversion rate potential!




Cocktail & Networking Session

06:00pm Event Ends


The Anvaya Beach Resort Bali

Ballroom, Lobby Level,
Jalan Kartika, Tuban,
Kuta, Kabupaten Badung,
Bali 80361

Tel: +62 361 759991 Official site: Official site  |  How to get there?


Wong Yin Yin

Marketing & Communication Director, Asia
+65 6223 2730

Venny Wong

Director of Sales, Indonesia
+82 812 1307 0716