Hotel Digital Lab

Organised by

In collaboration with

  • Partner FDL: doku
  • Partner FDL: google
  • Partner FDL: ideas
  • Partner FDL: sojern
  • Partner FDL: the-hotels-network
  • Partner FDL: trustyou

Hotel Digital Lab

Increase your profits in a digital and data-driven world!

Hotel Digital Labs are dedicated to hoteliers and spearheaded by industry leaders. It covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.

Re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.

Don’t be the Same. Be Better!

Learn the key fundamentals of acquiring traffic and clients comments to compete within the digital community space to boost your direct bookings.

Zoom in on what hoteliers really should be focusing on - Rising your CONVERSION through price and revenue management.

Target on guest loyalty techiques that channel direct bookings.


Limited seats



Welcome Coffee & Registration



Uncover Traffic Acquisition techniques.
Trigger the right action to increase your ROI

Attain a full understanding of how Metasearch works and the triggers you can use to increase the bookings on your hotel website significantly. Perceive what ROI to expect!
You will also receive a vision on the emerging techniques of Digital Marketing for hoteliers that can be adopted to gain competitive edge.  
A highly informative presentation with takeaways that will be helpful whether your digital marketing is operated in-house or by an agency. 


Innovation in Travel, Direct Bookings with High Conversion Rates via Google Hotel Ads


Shoot for the Average, Miss the Target -
Sojern Reveals the Many Paths to a Hotel Booking

The Holy Grail of travel marketing is knowing why, when, and how travellers plan, search, and book their travel. For a decade now, the travel industry has been seeking to unlock the average ‘traveller path to purchase’ and turn advertising into science that guarantees bookings. However, Sojern’s recent research shows there is no average traveller path to purchase. Instead, our latest work demonstrates that any single path to purchase is exponentially more complex than we suspected. It’s time to give up the quest for a single path to purchase for all travellers and learn how to speak to each traveller, individually. If you aim for the average traveller, you're likely to miss your target.


How to increase Revenue and Bookings through Review Marketing.

From the initial booking until the guest checks out, guest feedback impacts a guest’s decisions from start to finish. Today, hotels need not only to analyze, but also collect, manage, and market their online reviews to stay competitive and increase their revenue as well as bookings. Discover what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful.


Using Technology to Drive Direct Profits

Innovation is a critical part of hospitality that impacts revenue, profitability and the guest experience. Discover some of the new developments in technology that are shaping our industry today.


The Magic Formula for Conversion

The conversion rate is a real challenge for hoteliers. But there is no magic to it, just techniques!
The presentation will reveal the ingredients used to improve conversion with the illustration of concrete examples and upcoming trends. It will touch on user experience for the new website and the additional features to consider for websites today.


Conversion through Context and Personalisation

Improve your hotel website conversion: Use context from multiple sources and real-time personalisation to convince the customer that he came to the right hotel and should book it on your website.


How Payment Empower Hoteliers to Increase Sales Conversion Rate

The rise of Fintech in Indonesia has been disrupting conventional payments. However, sharing fresh and innovative payment concepts can help hoteliers to secure higher sales conversion rate. As social marketing is gaining more popularity lately, payment has also become more 'social' than before. This growing phenomenon can potentially drive impactful changes when implemented correctly to match hoteliers’ business requirements. Don’t miss an insightful session by DOKU to discover how payment innovation can leverage sales conversion rate potential!




Cocktail & Networking Session

06:00pm Event Ends

Hotel Digital Lab Bali

Thank you for your interest in the conference. To receive your COMPLIMENTARY invitation, please provide your details below.

Are you hotelier? Yes No

I would like to be accompanied by


Limited seats


The Anvaya Beach Resort Bali

Ballroom, Lobby Level,
Jalan Kartika, Tuban,
Kuta, Kabupaten Badung,
Bali 80361

Tel: +62 361 759991 Official site: Official site  |  How to get there?


Wong Yin Yin

Marketing & Communication Director, Asia
+65 6223 2730

Venny Wong

Director of Sales, Indonesia
+82 812 1307 0716